Sasta Distribution in the UK

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As the official last day of summer approaches and the start of Pheasant Season (1st October) looms, we couldn’t be more delighted to welcome Finnish brand, Sasta on board.


Sasta was founded in 1969 by Urpo Saastamoinen, a lover of the outdoors and a hunter. Unable to find outdoor clothing that kept him warm, dry and comfortable, Saatamoinen created his own brand: Sasta. To date Sasta is still run by the same family who continue to make country clothing of the highest quality.

Sasta of Finland boasts a reputation based on a simple notion - that its products are renowned for being strong, while still being highly technical. The brand’s expertise starts where the marked roads and easy paths end - you can assure Sasta garments will perform in even the harshest weather that nature can throw at you, those conditions in which you need to trust your equipment 100%.


Sasta is guided by the old Finnish philosophy of respecting nature. This directs sustainable thinking in design and production, while underlining the old wisdom of Finnish outdoorsmen - equipping yourself properly when heading out into the wilderness. For decades Sasta’s product development and testing has involved direct feedback from local hunters, a relationship that ensures new innovation and the best, non-compromising clothing.


Already Sasta is racking up UK press coverage - check out the latest October edition of The Field magazine’s ‘New In The Field’ spread in which Editor, Alexandra Henton highlights the men’s ‘Haapa’ jacket: available in Dark Forest or Dark Brown it’s water-repellent with capacious pockets that can be held up for easy reloading. (Also available for women, the ‘Hetta’).

Sasta Haapa Jacket
Sasta Mehto Pro 2.0 Jacket

Meanwhile the ‘Mehto Pro 2.0’, considered the toughest and most practical stalking style field coat on the market, with matching trousers available, has been voted Gold Winner for the Best Shooting Coat 2020 by Shooting UK and can be seen featured in the latest edition of Fieldsports ‘Kit List’ and in Scottish Field Magazine’s ‘Outdoor & Country Clothing’ spread.

Sasta is the perfect complement to Outwear’s brands Woolpower and Crispi, keep checking in for tips on how to stay warm, dry and stylish this Autumn/Winter. The full range of Sasta clothing and stockists in the UK can be found at www.sasta.fi.

Outwear are delighted to have been able to retain the services of Jackie Maguire as one of our Sasta agents in the UK. Many of you will have met and spoken with Jackie previously and we look forward to building upon the relationships that already exist in the UK.

If you are interested in becoming a stockist, please contact one of the team at Outwear to discuss opportunities in the UK and Ireland.